Supply + Demand: Innovating in the Wellness Industry
The ways we think about and nurture our well-being are critical to our overall health. Women want to feel healthier and stronger — especially about the most personal aspects of their lives: vaginal health. It’s not often that industry leaders are focused on creating health and wellness products for women. However, Beatrice Dixon, Co-Founder, and CEO of The Honey Pot has made it her personal goal to create hygenic feminine care products that make women feel confident and empowered.
The Honey Pot’s Journey to Success
It all started with Dixon’s battle with bacterial vaginosis.
In describing how The Honey Pot came to be Dixon says,
“I was suffering from bacterial vaginosis for 8 months when an ancestor came to me in a dream and gifted me with a vision to heal myself. With her help, I created The Honey Pot to solve for what other brands wouldn’t — feminine care, powered by herbs.”
It was through this personal experience that Dixon found her true calling. She knew she wanted to create feminine care products for women who may be facing similar health issues as she did.
Upon going live with the first line of products, The Honey Pot sold out within a few hours.
As The Honey Pot grew as a company, Dixon realized that to scale the brand, she must know how the supply chain works and the issues that may arise. From creating supplier relationships to deciding which retailer to work with, Dixon shared her personal experiences and insights.
What to do in a time of global supply chain crisis?
In a time of crisis, you have to be honest with the people you work with.
That’s exactly what The Honey Pot did when they found themselves in an unprecedented situation: supply chain issues. The national shortage of pads and tampons forced The Honey Pot to make quick decisions. Dixon says, “Because there is a shortage, retailers want to stock their shelves with our pads and tampons because they can’t find them from anywhere else.
But how much can we really provide?”
In a national crisis like this, it is important that the brand communicates with the retailers the maximum amount of product they can provide. Dixion emphasizes the importance of reaching out to retailers first, ensuring that a good retail-business relationship is kept while also being honest and transparent with everything that is going on.
Looking for ways to increase your supply chain efficiency?
Here are a few tips from Dixon that will help you get started.
Know Your Data
When it comes to supply chain management, data analysis is crucial. You need to know what your customers want and how much of it they need in order to procure the right amount of materials. This is also important when it comes to forecasting demand and planning ahead for inventory shortages. Data analysis can help you understand how your brand is doing so that you can make better decisions on how much material to procure at any given time.
Make Sure You Have A Good Relationship With Your Suppliers and Retail Partners
During a global supply chain crisis, it’s important that the brand communicates with retailers first, ensuring that a good retail-business relationship is kept while also being honest and transparent with everything that is going on. Make sure you have a good relationship with your supplier to minimize sourcing issues as well!
Keep An Eye On Inventory Levels
Make sure inventory is stocked or transparently communicated if an item is running low or out of stock when there are shortages in the market.
The Connection Of Health & Wellness with Mental Health
The Honey Pot has made it its mission to ensure that women feel confident and clean when they use their products.
And here’s the thing: That’s no small feat, because as Dixon points out, “the hardest part of the job is the people part.” Creating a line of products specifically catered to women is not an easy task especially when the product is geared to overall health and wellness.
Dixon believes maintaining a healthy body and mind are two sides of the same coin. She isn’t just committed to providing the physical benefits of feeling clean and fresh down there — she recognizes the mental benefits of feeling confident in your own skin.
The Honey Pot is changing the health and wellness game for women around the nation. The products they offer are designed to help women feel empowered and clean down there, no matter what kind of day (or week) they’ve had. Because when women feel good about themselves, they can do anything. And when women do anything — well, that’s just a whole lot more awesome for everyone else around them!